F.R.E.D. stands for Facility for Research, Expression and Development. A creative house that inspires, both online and offline. Discover an original range of clothing brands for women and admire our unique selection of lifestyle objects. A refreshing mix of national and international names, established values and emerging talent. Their common denominator? Subtlety, elegance and durability.
In addition, F.R.E.D. likes to experiment with surprising ideas. We enjoy making room for new concepts and boundary-crossing projects. Here, the process is as important as the end result. Through our collaboration with fashion designers, artists and designers, the house is in a constant state of metamorphosis.
The home page of this website is our first technological experiment. A live feed from our shop in Antwerp brings you into direct contact with F.R.E.D: look at the range on offer, what moves, but also what interests you. Our ambition is to narrow the gap between the online and offline experience. Instead of bringing the digital world into the physical space, we are taking a step in the opposite direction. Click on the crosses for more information and view the live feed as a new interpretation of the window display: one that is constantly changing.