This Swedish label is socially aware. For ‘Hope’, clothing is a way of achieving sustainability. This comes across not only in their simple and comfortable designs, but also in their choice of fabrics, whose beauty only increases with frequent wear. Here, timelessness is not an empty concept. The brand also regularly donates clothing or cash to charities. For example, they use offcuts of material to make cushions, donating 10% of the profits to Stockholm Stadsmission, an organisation that works with homeless people. ‘Hope’ finds inspiration in traditional working clothes for men, and old uniforms. This gives the collection an androgynous, rugged feel.